Branding & Positioning Analysis

Service Description

Positioning analysis is a process of analyzing how a company's current brand is perceived by the marketplace. When identifying target market opportunities, a company needs to compare the way its brand is perceived with the needs of the targeted market. Small businesses especially want to target markets that offer a good opportunity for success. Positioning Analysis A position is the way a company's brand fits into targeted market segments relative to competitors. Companies try to established differentiated brand benefits to stand out from competitors. Ultimately, customers decide how to react to a company's brand and position relative to others. When conducting positional analysis, the key is to determine what position the company intends to have and how its brand is actually perceived by customer markets. Target Markets Target markets are smaller, discrete segments of customers companies have identified or pulled out of a larger target market. The point in targeting a specific group of customers with similar traits is to focus marketing messages to impact your top customers and to avoid waste in marketing to people that would not buy. Companies want to target the most profitable potential customers first and follow up with other market segments that offer good opportunities.

Contact Details

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